Lead Machine Lesson 1Module #1 Your Audience & Your Offer Module 1-1 Program OverviewPrevious In this video, I introduce the Lead Machine Program, explain why I created Lead Machine, and cover some definitions,

Lead Machine Lesson 3Module #1 Your Audience & Your Offer Module 1-2 Clarify Your Audience (Part 2)Previous This video reviews the Buyer Persona we built for Event Director Evelyn, a composite of one