Solve #1 Problem
Pinpoint the #1 Problem you solve for your audience.
By identifying and solving your audience's top-of-mind problem, you can attract and retain more customers, establishing your business as a valuable industry resource.
Choose a Simple Format
Choosing the most simple lead magnet format for your audience and skill level can increase your chances of attracting leads and growing your business.
A simple, but powerful, cheat sheet or checklist is the perfect solution; it's fast and easy to consume, and provides value.
Publish & Share
Publish and Amplify Your Reach - Get your lead magnet in front of the right eyes by developing a distribution plan and choosing the right platform.
"I love how Paul explained every techy detail and taught us tools that we never heard of . . . just to make our implementation easier. I feel more confident that I can help my ideal client by solving their top of mind problems."
Director of Research and Development at Melissa Myers Group
"Paul breaks the process down into manageable details, so that you know how to create a freebie that is attractive to your potential clients, no matter what your business is. Even better, he walks you through the technology and what you need to have in place, so that it isn’t too overwhelming. I especially appreciated Paul’s attention to our specific situations and the products/services we offer. Even better, Paul’s friendly guidance made the process fun!"
"After completing Paul’s program, I feel equipped to; 1. Do my own marketing using the resources, tips, and step by step process Paul outlines in his program. 2. Create and design focused, meaningful messages and offers based on my identified target audience, and 3. Create a more effective customer experience that motivates them to take action and allows me to nurture a relationship with them."
My Crafty Table
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About Paul Guyon
Paul Guyon teaches authors, small business owners, coaches, and entrepreneurs to grow their businesses. His approach enables ordinary people to produce extraordinary results by implementing innovative marketing and technology, keeping their faith and core values at the center of their growth and lives.
In his role as CIO, he and his team grew a small logistics management company from $1M to $50M+ serving pharmaceutical giants Pfizer, Merck, and Eli Lilly, as well as major airlines, Delta, American, and United Airlines.
Mr. Guyon makes his home in Kingsley, Michigan (a small slice of Paradise) and enjoys an active, healthy lifestyle with his wife and their family of seven. He loves business, music, drumming, community service, and faith in God.
Paul says, "Any day I get to spend with family is a good day!"