You will identify your ideal target audience. You may discover you have more than one "buyer persona," and you will fine-tune your offer to match their #1 top-of-mind problem, which will help you create the perfect lead magnet in the next lesson.
You'll learn about the many types of lead magnets, why they are essential, and how you can use them to build your email list, get registrations, fill your paid programs and your free challenge, and much more. Finally, you will choose the best style and format for your audience and skill level.
You'll learn the 7 critical elements of a successful landing page. In addition, you'll learn how to craft a compelling headline, benefits, and use social proof to add credibility to your offer. Finally, you will consider your promise of privacy and compliance with internet advertising standards.
You'll learn to create a welcome series of 1-3 emails that delivers your lead magnet, registration confirmation, and instructions to take the next step. The welcome email series is a crucial step in your new relationship with your new lead. They help you open a communication loop, make an offer, or contact you.
You'll learn to identify the technology you need to host your landing page, create your lead magnet, and follow up with email. In addition, we'll explore options for building pages, sourcing images, and some pro tips, tools, and tricks I've picked along the way.
I've designed this program with coaches, small-business, owners, healers, and entrepreneurs in mind. For the past 40+ years, I have worked with companies from solo entrepreneurs, private clients, giant corporations like Merck and Pfizer, American Airlines, and everywhere in between to grow their businesses, save money, and get clients.
But I've never put this together into an online program of my own until now. So I've created a program that is a step-by-step, tech-easy system for getting leads online.
This program teaches you how to bridge the gap between your desire to get leads online and grow your business and implementing a solution by overcoming the challenges often presented to those who struggle with the planning and technology required to make it happen.
The benefit to you is direct access to me during live Q&A calls, via Zoom, and in the exclusive Facebook group during the five weeks of this program. In addition, you will have the opportunity to present your business model and specific needs, and we will help you fine-tune your audience, what problems you solve, your Lead Magnet idea, and the copy on your landing page. In addition, each week, I will release a new module with video training you can consume at your own pace.
This hybrid of pre-recorded training and LIVE Q&A calls will result in a customized solution for you and a high-quality product.
Yours in Success,
Paul D. Guyon
Founder, Habit Force Media, LLC.
You should attend if you are a small business owner, entrepreneur, coach, or healer who wants to get leads online without having to study marketing, auto-responders, page builders, web hosting, or not knowing where to start.
I've designed this program to help and teach you how to bridge the gap between your desire to get leads online and grow your business and implementing a solution by overcoming the challenges often presented to those who struggle with the planning and technology required to make it happen.
"Paul's approach to coaching works great for me because he seeks to understand what it is that I want to accomplish and then focuses me on realistic action steps toward my goal... He gets me to produce better material, he teaches me how and he teaches me why. One other thing that I really appreciate, he reminds me to celebrate my successes and achievements! Thanks Paul. I appreciate you!!!"
CFP and Author of Going Rogue
"What I particularly like is that whether it be personal, business, marketing or technology, Paul's insight is sound and freely given. In fact, his advice has not only been of value to my coaching clients, he has also made recommendations that I have implemented in my own business."
Captain Jim Palmer
The Dream Business Coach
"He's a taskmaster... He knows his stuff... Many of you have been to the events that I've hosted... without Paul's expertise, systems and time management we don't pull those things off... he's an expert at the systems and time management that all of us struggle with."
Best Selling Author and President, Mind Capture Group
Paul Guyon teaches authors, small business owners, coaches, and entrepreneurs to grow their businesses. His approach enables ordinary people to produce extraordinary results by implementing innovative marketing and technology, keeping their faith and core values at the center of their growth and lives.
In his role as CIO, he and his team grew a small logistics management company from $1M to $50M+ serving pharmaceutical giants Pfizer, Merck, and Eli Lilly, as well as major airlines, Delta, American, and United Airlines.
Mr. Guyon makes his home in Kingsley, Michigan (a small slice of Paradise) and enjoys an active, healthy lifestyle with his wife and their family of seven. He loves business, music, drumming, community service, and faith in God.
Paul says, "Any day I get to spend with family is a good day!"