You will identify your ideal target audience. You may discover you have more than one "buyer persona," and you will fine-tune your offer to match their #1 top-of-mind problem, which will help you create the perfect lead magnet in the next lesson.
In this video, I introduce the Lead Machine Program, explain why I created Lead Machine, and cover some definitions, assumptions, and a bit of technology to get you started.
In this video, I teach some exercises to help clarify your target audience and ideal client. I assume you already know your audience and have satisfied clients, so some of this is a review. However, you may discover you have more than one "buyer persona," and you may fine-tune your offer to match their #1 top-of-mind problem in the next lesson, which will help you create the perfect lead magnet.
This video reviews the Buyer Persona we built for Event Director Evelyn, a composite of one of my client's ideal customers. Then I will show you how to use the Search Engines to find other buyers like Event Director Evelyn.
In this video, we’ll explore how to examine your offer and promise, discover its features and benefits, and social proof to gather the information needed to prepare one or more lead magnets. I assume you already have an offer to sell. If you don’t have an offer, you can use one you would like to offer in the future for this exercise or build a 1-1 coaching offer.
In this video, I welcome our fantastic participants, show them around the Facebook Group, and cover some great topics, including; Buyer Personas, Splintering, Offers, Social Proof, Cake vs. Cringe, The Sweet Spot, and the Week #1 Contest. Great start and a great group!
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