The Lead Machine program instructs you on how to overcome the challenges that often hinder individuals who wish to acquire leads (and clients) online and expand their business. It teaches you how to bridge the gap between your aspirations and implementing a solution by addressing the planning and technological difficulties that may arise.
You will identify your ideal target audience. You may discover you have more than one "buyer persona," and you will fine-tune your offer to match their #1 top-of-mind problem, which will help you create the perfect lead magnet in the next lesson.
You'll learn about the many types of lead magnets, why they are essential, and how you can use them to build your email list, get registrations, fill your paid programs and your free challenge, and much more. Finally, you will choose the best style and format for your audience and skill level.
You'll learn the 7 critical elements of a successful landing page. In addition, you'll learn how to craft a compelling headline, benefits, and use social proof to add credibility to your offer. Finally, you will consider your promise of privacy and compliance with internet advertising standards.
You'll learn to create a welcome series of 1-3 emails that delivers your lead magnet, registration confirmation, and instructions to take the next step. The welcome email series is a crucial step in your new relationship with your new lead. They help you open a communication loop, make an offer, or contact you.
Your Course Instructor
Paul D. Guyon
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Aid for coaches and entrepreneurs who want tech-easy business growth solutions.
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