Lead Machine

You will identify your ideal target audience. You may discover you have more than one "buyer persona," and you will fine-tune your offer to match their #1 top-of-mind problem, which will help you create the perfect lead magnet in the next lesson.

You'll learn about the many types of lead magnets, why they are essential, and how you can use them to build your email list, get registrations, fill your paid programs and your free challenge, and much more. Finally, you will choose the best style and format for your audience and skill level.

You'll learn the 7 critical elements of a successful landing page. In addition, you'll learn how to craft a compelling headline, benefits, and use social proof to add credibility to your offer. Finally, you will consider your promise of privacy and compliance with internet advertising standards.

You'll learn to create a welcome series of 1-3 emails that delivers your lead magnet, registration confirmation, and instructions to take the next step. The welcome email series is a crucial step in your new relationship with your new lead. They help you open a communication loop, make an offer, or contact you.

You'll learn to identify the technology you need to host your landing page, create your lead magnet, and follow up with email. In addition, we'll explore options for building pages, sourcing images, and some pro tips, tools, and tricks I've picked along the way.